Stop Disrupting & Start Building
Unaterra’s Field Guide for Investors in the Circular Economy
Taal: Engels - ISBN: 9789465205793 - 61 pagina’s
€ 13,03
Samenvatting
Disruption is easy to talk about. Scaling is harder.
We wrote this field guide for investors who care about real impact, not theatre. In the Circular Economy, the companies that win aren’t the loudest. They are the ones who understand how industries actually work: infrastructure, supply chains, customer habits, and operational complexity.
This is not about breaking things. This is about building things that last.
Over Costas Papaikonomou
Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy.
Why are so many brilliant ideas culled before they’ve had a chance to shine in the real world?
Why are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses?
Why are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them?
This little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.