Is there a life without Louis Vuitton?
Everything you want to know about brands and branding.
Language: English - ISBN: 9789465128511 - 116 pages
€28.50
Synopsis
Is there a life without Louis Vuitton?
Absolutely not for the Louis Vuitton lovers.
Branding is about the passion between someone as a personality and a brand personality.
This book that you are about to read is a story about iconic brands. Facts, issues and stories.
Theories and concepts about branding from leading authors in the field of branding and related fields. Towards the end of the book I talk about storytelling, companion of a strong brand. With more examples of iconic brands.
About Jan Lantink
Jan Lantink is econoom en reclame-expert. Hij adviseert bedrijven en organisaties over merken, positionering en reclame.
Hij is merkcoach. Hij publiceert boeken over deze onderwerpen, met vele fascinerende merkverhalen en een uitgebreide wetenschappelijke en actuele context.
Jan Lantink is an economist and advertising expert. He advises companies and organizations on brands, positioning, and advertising.
He is a brand coach. He publishes books on these subjects, featuring many fascinating brand stories and extensive scientific and current context.
Product specifications
| Binding | Hardcover |
|---|---|
| Language | English |
| Publishing date | Tuesday, 31 March 2026 |
| Edition | 1 |
| ISBN | 9789465128511 |
| Pagecount | 116 |
| Interior color | Full color |
| Size | 168 x 240 mm |
| Author | Jan Lantink |
| Category | Business > Other business |